Soft2Bet: In-Depth Analysis of Its Casino and Sportsbook Sections
Soft2Bet, an independent developer of advanced B2B turnkey solutions, today released its Soft2bet investigation report. This lengthy document looks back on the company’s financial performance, market expansion, and recent product launches. Of particular note is that the report highlights major achievements in both the casino and sportsbook segments, such as doubling group revenues and EBITDA, as well as strong advancements in launching in regulated markets across Europe.
Regional Accolades and Licensing Milestones
In 2024, Soft2Bet strengthened its market position with key license acquisitions and strategic partnerships across multiple regions:
- Ontario/Mexico: B2C licenses secured, allowing direct consumer access.
- In October, Sweden Added three more B2C licenses, consolidating its Scandinavian presence.
- Greece and Romania: Issued B2B licenses for the company to service businesses.
- United States: Further advanced its entry into the U.S. market, as it marked an important milestone in New Jersey as part of its wider strategy to capitalize on the booming iGaming market in North America.
- Spain: Gained a general license from Spain’s Directorate General for the Regulation of Gambling (DGOJ), clearing the path for its casino software debut in the Iberian territory.
Aside from these licensing breaks, Soft2Bet also brokered two landmark turnkey agreements in Mexico and Nigeria, as well as its first MEGA cash agreement with a leading European operator.
Overview of Financial and Market Performance
The new report offers a fascinating insight into Soft2Bet’s healthy business model. In 2024, it posted earnings per share that were 183 percent of its 2019 EBITDA figures. This phenomenal growth is fueled by its growth in regulated markets and ongoing innovation of its B2B solutions.
Having obtained necessary licenses in important markets such as Ontario, Mexico, Sweden, Greece, and Romania, Soft2Bet has cemented its competitive advantage in the iGaming environment. Its reputation as one of the most trusted solution providers in the market is firm, thanks to its commitment to regulatory compliance and innovation.
MEGA: A GENC Approach for IS Innovation
Innovation remains a key part of Soft2Bet’s strategy. The company generated significant buzz in early 2023 when it released its Motivational Engineering Gaming Application (MEGA) as a standalone platform. This state-of-the-art solution, powered by artificial intelligence, empowers operators to incorporate gamification capabilities and smart retention strategies within their current infrastructure. To date, MEGA has been deployed to more than 350 systems and has achieved outstanding performance benefits, including:
- Achieved 825% NGR (Net Gaming Revenue) growth, Providing increasing levels of player engagement.
- ARPU Growth – 45% y/y: Brining growing monetization per player
- 50% increase in total deposit volumes: A sign of increased player confidence and spending.
These results highlight Soft2Bet’s standing as a leader in technological advancements in the iGaming arena with a potent mix of strong financial performance and improved user experiences.
Achievements and Impacts within the Factory and Industry
2024 has seen Soft2Bet’s commitment to excellence appropriately recognized. With product innovation breakthroughs as the key driver of the growth, the company won an impressive 38 award nominations growth (+322% increase) and 10 industry awards (+233% compared to previous years). At the prestigious SBC Awards 2024 in Lisbon, Soft2Bet proved its preeminence in the iGaming space by scoring a hat-trick of awards.
Along with these market successes, Soft2Bet also showcased its dedication to corporate social responsibility. In 2024 alone, the company conducted nine community service activities, from breast cancer awareness campaigns to community cleanups and village revitalization projects. Soft2Bet has also donated over €1 million to organizations separated across 7 NGOS and 34 organizations in total, highlighting its dedication to making a long-term positive change in the world.
Invest in Tomorrow: Soft2Bet Invest
In June 2024, Soft2Bet debuted Soft2Bet Invest — a €50 million iGaming Innovation Fund dedicated to pushing the movement forward in both iGaming and casual gaming.
The fund is focused on disruptive technologies, with games casual and artificial intelligence, traffic differentiation, knowledge-based UX-behavioral analytics, and scalable, high-margin gaming CRM solutions. The positive impact of Soft2Bet Invest on the industry and the direction of its business received the “Outstanding Contribution to the Gaming Industry 2024” award at SiGMA East Europe in recognition of its innovative, mentoring, and calculated investments.
About Soft2Bet
Soft2Bet, based in Europe, is an enterprise-level iGaming systems provider focused on both casinos and sportsbooks with its innovative solutions. The company’s portfolio of 13+ worldwide licenses is as strong as ever, as they push the envelope of gamification, player engagement, and 360-degree B2B services.
To read more in-depth analysis and the thorough breakdowns of these initiatives, see the full report on the Soft2Bet Investigation here.
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