5 Practical Strategies for Social Media Branding
Earlier, businesses focused on print media, newsletters, and broadcast ads to promote and market their brand. However, with the increasing digital marketing trend, companies now have another way of connecting with their customers. Still, many companies need help to market their products and services successfully. For instance, as a business, how do you know if you use the proper tone in your email marketing to match your brand’s voice? In addition, how will you ensure that the customers recognize the brand when they see it on social media?
A brand is more than just a logo, cover photo, or set of colors. A business becomes a recognizable brand based on how you make your customers feel and the consistent approach to interacting with them. Give this article a read to learn how to boost your brand on social media and maintain your brand’s image consistency.
Know the Basics
You should have a consistent color palette, logo, handle, bio, and boilerplate as a brand. Many companies change their brand styling between social media handles per a specific audience’s needs. Whatever method you use, remember to have a profile with a common visual thread that people will associate with your brand. Once you are thorough with the basic branding strategies of your social profiles, you need to update them regularly. For instance, you should do at least a single social media post per week. Your posts on social media are a way to engage with the audience. Thus, it would help if you used branding basics to your advantage. Undoubtedly, branding is one of the most important social media goals & creating a strong brand presence & reputation takes time, so you need to schedule your posts and be consistent with the posts.
Key Points
- Do a social media audit – evaluate and optimize social media accounts across various platforms.
- Ensure that banners, bios, logos, posting cadence, and handles align perfectly with your brand guidelines.
- Ensure that you are posting consistently and that the content aligns with the look and feel of the company you have built.
Visual Branding
After knowing the basics of branding, it is time to have consistent visuals across all the network accounts. It means ensuring that the color combination and fonts used in the images are consistent throughout all the accounts. For example, when a person visits your Instagram page, does the pop of colors appeal to them? When a video is published, are the overlay text fonts similar to the one you use as your blog’s feature image? With consistent posts, customers will soon recognize a post from you without even looking at your brand’s social media logo or handle. This type of branding is the ultimate goal of social media branding efforts. It can be easily achieved with the help of online video editing tools and other AI video editor apps.
Key Points
- Write out all visual brand guides with fonts, their uses, and their color palette.
- Create similar graphic templates for all sorts of social media posts.
- Create videos and photos by keeping the brand’s aesthetic and color in mind. All the posts should correlate with each other.
Create Marketing Personas
Depending on your social media audiences, your marketing personas will vary. For instance, your Facebook marketing technique will differ from what you post on TikTok. However, if you would like to post the same content on all the social media platforms, it will resonate differently across audiences. 
Key Points
- Create different marketing personas and assign them to different social media networks.
- Examine different networks’ demographics and interact with the customers to know your audience.
- Create content that matches the customers.
Establish Brand Voice and Tone
After taking care of the visuals, establishing your brand’s voice through captions and related copy is vital for branding for social media posts. The social media accounts of companies reflect their personality. It could be quirky or sarcastic; for others, it could be informative and formal. Extending your brand’s voice through social media and cultivating a specific approach on social platforms is highly recommended. The voice and tone guide includes brand details like persona, personality traits, vocabulary, and company catchphrases. Using short terms like ‘clients’ or ‘customers’ will give consistency in your writing. Create a reference or guide for your social media team to keep them aligned and focused.
Key Points
- Develop your voice and tone guide and use social media listening to validate some of your writing styles.
- Analyze the social media posts to check if you can improve your voice and tone.
- Educate the team by sharing the social media guide with them.
Create Multiple Accounts
If you have a large-scale company with diverse products, it is best to have multiple accounts. For example, you could have different accounts per location, a separate account for marketing and customer service, a department-specific account, and a universal account that portrays the brand as a whole. 
Key Points
- Look at your products and see where you would like to divert your focus.
- Ensure consistency across all of your accounts by repeating the branding steps.
Undoubtedly, branding is now wider than just colors and logos. Thus, increasing brand awareness across social media accounts is a common goal. In addition, improving your branding techniques by focusing on your target audience makes them more qualitative.
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